FMCG brand distribution meets
GDPR-compliant AI.
WEGERT DEZOR has been making brands strong in the market since 1985. Lurus supports the 20-person team as a GDPR-compliant AI – from market analysis to precise reporting.
The partner for brand distribution in retail
WEGERT DEZOR Markenvertrieb GmbH, based in Hanover, was founded by Klaus Wegert in 1985. The 20-person team combines over 30 years of sales experience with expertise in marketing, controlling, and IT. From major FMCG labels to fine brands and innovative new products – Wegert & Dezor supports manufacturers with market entry and sustainable retail distribution.
Complex distribution, sensitive trade data
In FMCG distribution, speed, precision, and confidentiality are crucial. Price lists, contract terms, and market analyses are highly sensitive business data that must not fall into the wrong hands.
Market & competitive analyses
Analyzing market developments and POS data requires fast evaluations – without competitive data flowing to US providers.
Transparent reporting
Precise reporting for manufacturers and retail partners must be created efficiently while meeting high quality standards.
Retail & manufacturer communication
Individual outreach to retail headquarters, key accounts, and manufacturers at high frequency and consistent quality.
AI-powered distribution without data protection compromises
With Lurus, Wegert & Dezor can use AI for sales processes without transferring sensitive trade and manufacturer data to US servers.
Market reports & analyses
Fast preparation of POS data, market trends, and competitive analyses for internal strategy decisions.
Retail & manufacturer communication
Professional correspondence, presentations, and proposals for retail headquarters and leading brand manufacturers.
Field team support
Briefings, visit reports, and POS documentation for the 13-person field team – fast and standardized.
Product launches
Support with market entry strategy, sales materials, and marketing concepts for new FMCG products.
The decisive factors
Trade data stays protected
Price lists, terms, and market data are exclusively processed on German servers.
Efficiency in daily operations
Faster reporting and communication – for a team that has relied on precision for 30+ years.
Team features
Different roles for sales management, key account managers, and field staff with appropriate permissions.
Reliable partnership
European provider with transparent data processing – fitting Wegert & Dezor's values since 1985.
Data protection matters in brand distribution too.
Try Lurus for free and experience GDPR-compliant AI for your sales operations.