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Case Study
living the goodlife GmbH

Next-gen ticketing meets
GDPR-compliant AI.

living the goodlife organizes events across Germany and is developing Clubinio, their own ticketing system. Lurus supports as a GDPR-compliant AI – from event communication to product development.

About Clubinio

The ticketing system by living the goodlife

Clubinio is the next-gen ticketing system by living the goodlife GmbH from Hanover. The company organizes events in clubs and locations across Germany – from Braunschweig to Graz – and has thrilled over 2 million guests. With Clubinio, they are developing their own ticketing tool as an alternative to existing solutions like pretix.

2M+ guests
Hundreds of events
Growing team
Own ticketing system
Challenge

Fast communication, sensitive data

In the event business, speed and data protection matter equally. Customer data, attendee lists, and payment information require the utmost care – while marketing and partner communication must run efficiently.

High-volume event marketing

Dozens of events per month require fast social media copy, ad text, and newsletters – without sacrificing quality.

Guest data protection

Ticketing means personal data: names, email addresses, payment details. US-based AI tools are not an option.

Club & venue partners

Managing numerous clubs and venues requires professional, individualized communication at high frequency.

Solution with Lurus

AI power for events and product development

With Lurus, living the goodlife can deploy AI across all business areas – from event copy to technical documentation for Clubinio – without data protection compromises.

Event content & marketing

Fast creation of event descriptions, social media posts, and ad copy for dozens of events per month.

Partner communication

Professional proposals, follow-ups, and individualized outreach for club and venue partners across Germany.

Clubinio product development

Support with technical documentation, feature descriptions, and competitive analyses for the ticketing system.

Day-to-day operations

Templates for internal processes, briefings for the promoter team, and training materials for new employees.

Why Lurus

The decisive factors

Guest data stays protected

Hosted in Germany – no transfer of ticketing or customer data to US servers.

Speed in event business

Faster content creation for dozens of events – without sacrificing quality or data protection.

Team features

Role-based access for event managers, promoters, and developers with individual permissions.

Scales with growth

From event agency to tech company – Lurus grows with the demands of Clubinio.

Data protection matters in the event business too.

Try Lurus for free and experience GDPR-compliant AI for your events and team.